News

AB Tyres continues to consolidate its growth, further strengthening its presence in international markets and its position as a reference brand in the aftermarket sector, particularly in the distribution and commercialization of tires.

With a trajectory of more than 25 years, the company, which belongs to Grupo Alves Bandeira, has been particularly investing in the Middle East, Africa, and Asia, where it has recorded significant growth. Over the past year, the company’s strategy has also been oriented toward expanding into new markets, particularly in Europe, the United States, and Australia, with the goal of reinforcing its global presence and continuing its sustainable and structured international growth trajectory.

One of the most significant milestones of this expansion comes from the vision of the Portuguese economic group in developing its own tire brand. With a presence in more than 60 countries, Matrax Tyres has been steadily increasing in recognition and expanding its market reach internationally.

The range of tires and the overall product portfolio of the Matrax brand have been continuously expanded. Today, in addition to passenger car tires, the brand's offerings also include truck tires (Matoro), automotive batteries (Matrax Energy), lubricants (Matrax Lubricants), and additives (Matrax Additives). The strategy of providing a comprehensive global solution has been a key factor in strengthening the brand and ensuring a higher level of competitiveness and differentiation in relation to the competition.

According to Filipe Bandeira, Managing Director of AB Tyres, "The sustained growth of our international expansion has been fundamental, not only for increasing business volume but also for reducing dependence on specific economies and consequently diversifying business risk. It is based on this strategic balance that we aim to continue growing solidly and sustainably worldwide."

International expansion is undoubtedly one of the biggest business challenges. In this regard, investing in market research, understanding international and local competition, analyzing cultural aspects, operational models, and legal and tax frameworks, along with adapting product offerings to each market, has been a crucial success factor for AB Tyres' internationalization.

Nevertheless, the unpredictability and volatility of logistics costs and maritime transport transit times remain ongoing challenges. Although AB Tyres cannot directly control these factors, the company has been developing strategies to mitigate their potential negative impact on business profitability.

For the coming years, AB Tyres remains committed to sustained growth, based on the pillars of differentiation, innovation, and proximity to distributors, with a particular focus on the Matrax Tyres and Matoro brands, always maintaining high standards of quality, reliability, and performance.

To learn more about AB Tyres’ internationalization, you can listen to the latest episode of the "Dar Voz ao Aftermarket” podcast, produced by Jornal das Oficinas, featuring Filipe Bandeira.